Drop 25–75 lbs in
6–12 months.
Without sacrificing your career or social life.
Your career commands respect. Your body should too. You didn't get out of shape because you're undisciplined. You got out of shape because you spent the last decade building something that matters. Now it's time to build the body that matches the career — so when you walk into any room, there's no gap between how sharp you are and how you look.
Get a clear plan and see if we're a fit
You've optimized everything in your life except the one thing people notice first.
You close MR's, set the standard for your team, and solve problems that would break most people. Your career is proof that you know how to execute when the system is right.
But your body? It's been running on a broken system — or no system at all. Generic programs built for 22-year-old influencers with nothing but time. Meal plans that assume you're not boarding a flight to New York on Monday and London on Wednesday. By the way, 'Accountability' isn't a to-do list that you write on January 1st.
The result isn't just a number on the scale. It's the nagging feeling that the person in the mirror doesn't match the way you show up on LinkedIn. It's knowing that when you walk into a meeting, hop on a call, or go on a date — there's a gap between how sharp you are and how you look. And that gap is costing you respect, opportunities, and confidence, more than you'd ever admit out loud.
Not a time problem
Everyone has 30 minutes. You just don't have a system that makes those minutes count.
Not a willpower problem
You built a six‑figure career on discipline. The DIY plans and programs failed you — not the other way around.
Not a knowledge problem
You know what a caloric deficit is. You need someone who won't let "I had a long day" turn into three weeks off.
Real men. Real careers.
Undeniable results.
Every man here works a demanding job. Most travel.
All tried and failed before this.
Chase
Global Technical Solutions Engineer
Went from "just a bigger guy" to a fit man, staying on track through constant travel and client dinners using simple rules and daily support.
Moe
Data Scientist
Broke a 2‑year plateau other dietitians couldn't fix, steadily dropping weight with strict accountability and a simple high‑protein diet.
Max
DevOps Engineer
Went from anxious about his health to the lowest weight of his adult life in 10 months, with a routine that fits long hours and hobbies.
Justin
PhD Computer Science
Dropped stubborn belly fat after years of spinning his wheels; friends noticed first, and now he has a plan he can keep for life.
Buck
Lab Technician Manager
Used to burn out every time he "got serious." Now he stays on track through holidays, trips, and long days with consistent 1-on-1 accountability.
Santi
Industrial Engineering Consultant
Rebuilt sleep, nutrition, and training so progress felt almost automatic instead of like another failed attempt.
Sandy
Operations Manager
Finally made results stick after years of failed fad diets, using a flexible plan that fit hectic work, travel, and social life.
Colton
Military Tech
Dropped his deployment weight and rebuilt strength before it hurt his career, despite ship-life stress and limited food.
Springer
Office Clerk
Young professional who went from "no idea where to start" to the lowest weight of his adult life in 16 months, even while traveling for work.
Juan
Accountant
After years of grinding with no visible change, we fixed diet, programming, and consistency so the scale and mirror finally matched the effort.
John
Tenured Professor
Went from 3XL to wearing his college clothes again and walking Berkeley's steep hills without stopping to catch his breath.
Become unrecognizable.
Your family notices before you do. Friends and coworkers do double-takes. The person in the mirror finally matches the person you know you are — and the standard you hold everywhere else.
Total lbs lost by clients
Transformations & counting
Custom, 1-on-1 coaching (no groups)
Guesswork
Real texts. Real wins.
You can't fake this.
What clients text me mid-transformation.
Engineered for men who
don't have time to waste.
This isn't a PDF program or a group chat. It's a 1-on-1 coaching system that adapts to your life every single week.
Game Plan Call
A free, no‑pressure call where we map your schedule, history, and goals, and I outline the exact approach I'd use to get you to your goal. If we're a fit, I'll explain how the program works, what it costs, and you decide if you want in.
Your System Goes Live
Within 24 hours you have a custom training program, nutrition targets, and a clear weekly structure — all built around your actual life, not some imaginary perfect week.
Weekly Calls + Daily Check-ins
30‑minute weekly strategy calls to adjust your plan based on real data. Daily text check‑ins so you're never more than 12 hours from an answer. Travel day? Text me the menu. You stay on track no matter how chaotic life gets.
Transform, Then Graduate
Drop 25–75+ lbs over 6–12 months. Then we speed your metabolism back up to maintenance and teach you to run the system solo — so you never have to “get back in shape” again.
The Full Stack Physique
Rebuild.
Everything you need to lose the weight, build muscle, and stay in shape for life — without sacrificing your career or social life.
Efficient Training
Quick, effective workouts with clear progressions to build bigger & stronger muscles, plus hotel/home variants so you can train anywhere
Flexible Nutrition
Custom, simple calorie and protein targets with easy rules for restaurants and travel, plus a phase to speed up your metabolism so you don't rebound
Relentless Accountability
Weekly 1-on-1 calls, daily check-ins, and real-time support so bad days never turn into bad weeks or bad months
Chaos-Proof
Travel, late nights, and weekends are already accounted for with playbooks and tools, not treated as "exceptions"
Self-Sufficiency
Short lessons and clear milestones so you understand what we're doing and can run the system on your own long-term
Lifestyle Optimization
Sleep, stress management, ergonomics, and supplements dialed in so you have the energy and focus to keep excelling at everything you do
I went from 152 → 190 lbs while working 60+ hour workweeks in pharma tech — then turned that exact system into this program for other men like me.
Max Gusinov
I'm not a fitness influencer. I'm an engineer who solved his own health problem with data and simple systems instead of willpower — then built a coaching practice around doing the same for other men in tech.
Every client I work with is a high-performer who's already proven they can execute when the system is right. My job is to build that system around your actual life (your travel schedule, social life, and 40+ hour workweeks) — and hold you accountable to it without exception.
I've helped over 50 men lose a combined 1500+ lbs while continuing to excel in their careers, travel internationally, and actually live their lives. Not a single client who stuck to the systems we built has rebounded. I intentionally keep my roster small so you're never just another name in a spreadsheet.
Lose 25+ lbs in 6 months or I work for free until you do — and if we still miss, I refund you.
To qualify, all you need to do is show up — attend the calls, respond to check-ins, and hit your calorie and workout goals. If you do your part and still don't lose at least 25 lbs in 6 months, I'll coach you for free until you do. And if we still miss, I'll refund you.
I can make this guarantee because the system works. The only variable is whether you show up — and if you've read this far, you already know you will.
This is built for a
very specific man.
This is for you if:
- You work in tech and earn $100k+
- You're 25–75+ lbs overweight and tired of it defining how people see you
- You've tried to fix this on your own and it hasn't stuck
- You're ready to invest in a proven 1-on-1 system — not another app or PDF
- You want your body to match the standard you hold everywhere else
- You want to walk into any room — boardroom, date, reunion — and own it
This is NOT for you if:
- ✕You're looking for a cheap $99/month group program or template
- ✕You want a quick fix, not a permanent solution
- ✕You want someone to be soft on you when you slip
- ✕You're not willing to track your food or show up to calls
- ✕You think a 6-pack will magically appear without changing habits
Frequently asked.
One year from now, you'll either have the body that matches your career — or another year of wishing you'd started today.
If you're done trying half-measures and want this handled once and for all, book a free Game Plan Call. We'll map out your transformation, your timeline, and exactly what it will take.
Worst case, you leave with a clear plan you can run on your own. Best case, we execute it together and you never have to “start over” again.
Limited spots. Application required. Only apply if you're serious.